Clarity to Lead. Focus to Grow. Longevity to Thrive.

Because leadership isn’t just about results. It’s about sustaining performance and well-being with presence and focus.

Start Your Executive Edge

In high-stakes environments, focus wins.

We help companies and leaders grow with focus. We align strategy, business development, execution, and people development so performance stays clear, confident, and sustainable.

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CHOOSE YOUR PATH

Fractional Leadership & Growth Strategy

Hands-On Expertise for Complex Markets

For companies navigating expansion, restructuring, or market entry, we provide fractional leadership that blends strategy with execution.

Our team brings 20+ years of experience across Life Sciences, MedTech, and health innovation, helping organizations accelerate access, partnerships, and sustainable growth.

You’ll gain:

  • A tailored market development and access strategy and execution to expand effectively.
  • Leadership bandwidth to execute critical initiatives without full-time overhead.
  • Deal and partnership frameworks that deliver measurable results.

Ideal for organizations in transition, scaling internationally, or needing interim executive support in Market Access, Business Development, or Corporate Strategy.


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Lead With Focus Program

A science-backed performance experience for modern leaders.

A practical system to help you lead with clarity, focus, and calm under pressure.

Through six immersive modules, you’ll learn to declutter your mind, prioritize what truly matters, and lead with strategic presence, at work and in life.

You’ll gain:

  • Clarity under pressure to make faster, more confident decisions.
  • Focus habits that improve performance and well-being.
  • Calm presence that builds trust and credibility in every interaction.
  • A personalized focus plan to align goals and energy.

How it works:

  • 6 recorded modules available through a private channel, learn anywhere, anytime.
  • Dedicated Moodfy Worksheets to help you apply each module in real life.
  • Option to add 1:1 Coaching Sessions for deeper integration and accountability.

Perfect for:

  • Professionals and founders ready to reclaim focus and executive presence.
  • Companies that want to offer employees a leadership and well-being edge.

Transformation: From constant reactivity to leading with clarity, calm, and measurable impact.

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Executive & Business Coaching

Focus-driven coaching for leaders, founders, and coaches.

A personalized coaching experience to strengthen performance, confidence, and strategic clarity.

Delivered through private or small group sessions, with dedicated tools and an audio reflection space for deeper self-awareness.

You’ll gain:

  • Clarity of direction and sharper decision-making.
  • Focus habits that sustain long-term performance.
  • Confidence and presence to influence at the next level.
  • Aligned business strategy if you’re building or scaling your own practice.

Transformation: From scattered effort to intentional, focused progress.

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Where focus drives growth

I’m Fernanda Machado, founder of Moodfy, a platform designed to help leaders and companies think clearly, act decisively, and grow sustainably.

For over two decades, I led market access, partnerships, and corporate development across 100+ markets for Roche, J&J, Medtronic, Sanofi, IBM, and AdvaMed. That experience taught me one thing: clarity under pressure is what separates good leadership from great leadership.


Today, through Moodfy, my team and I combine corporate expertise with a modern coaching approach that strengthens focus, performance, and longevity, helping individuals and organizations lead with clarity, resilience, and measurable impact.

My work spans two core areas:

  • Fractional Corporate Development & Market Strategy: hands-on support to expand, restructure, or scale strategic initiatives in health, Life Sciences, MedTech, and innovation.

  • Executive Coaching & The Lead With Focus Workshop: helping leaders sharpen focus, build sustainable performance habits, and lead with presence and clarity.

Moodfy isn’t just about productivity, it’s about how clarity becomes your most valuable asset.

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